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Non Food for Great Christmas Profits

Small stores often overlook the sales and profit opportunities afforded by non-food. And Christmas non-food offers a significant range of profitable added value for convenience stores. Now is the time to get the stock in and display it from every possible area in the store. Much of the range is impulse and it will sell through December.


  • Christmas cards. Get a display unit installed for the season. Log in and check the Store Excel supplier directory for supplies.
  • Christmas wrap (display boxes), bows, ties and tags.
  • Postage stamps

Tableware & Entertaining

  • Napkins – particularly red.
  • Disposable glasses including beer size, wine, flutes and shot sizes.
  • Candles and tea lights.

Cheers – Bar Accessories

  • Corkscrews
  • Wine stoppers
  • Cocktail stirrers, and umbrellas.
  • Straws: various colours. Bendy and straight. Black straws sell well. Paper straws now selling well.

Parcel Wrap

  • Clear tape and heavy-duty parcel tape.
  • Brown paper.
  • Labels
  • String and twine.
  • Glue, glue sticks and blue tack.


  • Writing pads and notebooks
  • Printer paper and labels
  • Pens and pencils
  • Diaries 

Home Fires

  • Logs and kindling
  • Coal and coke
  • Firelighters

Emergency Back Up

  • Batteries
  • Torches
  • Light bulbs
  • Electric heaters


  • Flowers and houseplants. Stock for the festive period only. Check the Store Excel supplier directory for supplies.
  • Pet Treats. In massive growth this year. An absolute winner.

Christmas Fun

  • Christmas crackers
  • Party Poppers
  • Santa Hats
  • Christmas stockings

Cooler Weather Impulse

  • Gloves and hats.
  • Electric heaters

Get the stock in and on sale some way. Off-shelf displays, clip strips and counter tops if necessary. Drive those sales!

David Gilroy

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