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November Planning

November is the first of the “dark” months. Colder weather and should be upon us and this influences eating and drinking purchases. There is a move to hot beverages and more “hearty” meals. The key trading opportunity is Bonfire Night, which make a come back following the ease in covid-19 restrictions. This event tends to stretch across a number of days so expect the lead up to the weekend of 6th November to see a rise in sales of related products. In parallel we can also look forward to Diwali, which this year is on 4thNovember. Both should also be a great family centric/fireworks sales driver – social distancing permitting. 

With baking activity in the media (Great British Bake-Off) home baking has re-emerged as a popular activity after years in the doldrums. This will be reflected in the demand for baking ingredients especially for Christmas.

And of course, the Christmas build-up is now well underway. Expect to see sales uplifts in the following areas:


Ketchups and brown sauces (BBQs)

Salad dressings and mayos (BBQs)


Drinking chocolate, malted drinks and cocoa.

Dried fruit, marzipan, cake ingredients

Icing & preserving sugar

Apricot jam (cake making)


Pickling vinegar

Chickpeas & tomatoes

Impulse Categories

Multi-pack drinks

Crisps, snacks and nuts (Rugby!)

Bags & tubs of sweets (Childrens’ treats)


Multi-packs of chocolate confectionery

Advent calendars (must be cleared by 30/11)

Christmas confectionery

Christmas snacks and nuts


Multi-pack beers and lagers

Ciders in all forms

Low priced alfresco wines (BBQs and outdoor events)

Sparkling wines

Try! Mulled Wine. For outdoor events

Chilled Food & Produce

Sausages & bread rolls

Cheese (burger) slices

Dips & Olives

Large potatoes (jackets)

Butter & eggs (cake making)


Frozen Food

Burgers, sausages, kebabs.

Chicken portions and nuggets

Desserts & gateaux

Frozen bread & rolls


Bread rolls and burger buns

Crumpets & muffins

Boxes of cakes and fruit pies

Non Food & Disposables

Foil, cling film & wrap

Refuse sacks

Paper tableware (outdoor events)

Disposable cups, glasses & cutlery

Bar accessories

BBQ items




Light bulbs


OTC Medicines

Vitamins & supplements

Indigestion remedies

Cold & flu remedies

Cough & throat lozenges and syrups.

Happy November trading!

David Gilroy

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