Rapid Growth of Coconut Water
UK sales of coconut water are set to hit £500m in the next five years. It is currently the UK's fastest growing soft drink. Benefits are claimed to include hangover cure and weight loss promoter. The UK is now the third largest market behind the US and Brazil. London has the highest consumption per head, above New York and Los Angeles. Vita Coco is the UK brand leader with nearly a 50% market share.
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