New Cadbury Darkmilk Launched
Mondelez has identified a changing taste requirement from consumers that is driving sales of darker chocolate across the confectionery category. This has focused product development and so Mondelez has introduced its Darkmilk range which is made with 40% cocoa. The range is available in Cadbury Darkmilk Original, Cadbury Darkmilk Almond and Cadbury Darkmilk Salted Caramel in block formats as well as single 35g bar for the Original variety in both unmarked packs (rsp 65p) and a PMP 55p pack.
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