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July Planning

The summer seems to be well established now and long may the good weather continue. We still have some trading events running through July.

  • World Cup continues through to 15/07
  • Wimbledon Fortnight starts 02/07
  • American Independence Day 04/07

The events always give rise to family sharing, outdoor dining & activities. And of course some top quality football matches to enjoy with friends and family. Retailers should plan ahead for sales growth in the following areas.


  • Salad dressings and mayo
  • Condiments & pickles
  • Canned tuna
  • Canned cold meats
  • Ketchup, brown sauce & burger mustard


  • Soft drinks and juices. Bigger packs and multi-packs
  • Squashes and barley waters - Wimbledon
  • Water
  • Mixer drinks
  • Crisps and nuts. Multi-packs and family sharing bags
  • Popcorn – massive growth trend.


  • Beer & lager. Multi-packs and larger sizes
  • Cider. Multi-packs and larger sizes.
  • Sparkling wine
  • Rose wine
  • Cocktail mixers.
  • Gin & vodka.

Chilled Food

  • Salads & cooked meat.
  • Pork pies, sausage rolls and scotch eggs.
  • Party foods, olives and dips
  • Bacon & eggs
  • Fresh burgers and sausages
  • Cheese slices
  • Fresh cream and UHT cream – Wimbledon!
  • Fruit juices
  • Fresh strawberries – Wimbledon!
  • Soft Fruits
  • Fresh salad items: tomatoes, lettuce, cucumbers


  • Bread rolls
  • Burger & hot dog rolls
  • Danish pastries & croissants.
  • Part-baked bread & rolls
  • Fruit pies and outdoor eating cakes

Frozen Food

  • Impulse ice creams and lollies
  • Take home ice cream
  • Vegetables and roast potatoes
  • Yorkshire puddings
  • Burgers and sausages
  • Chicken portions for Bbq
  • Party food
  • Desserts
  • Ice and ice cubes.

Household & Toiletries

  • Foil and cling film
  • Refuse sacks
  • Bin liners
  • Hay fever remedies
  • Digestion remedies

Non Food

  • Paper tableware & napkins
  • Disposable cups and glasses
  • Bar accessories
  • Straws and drinks stirrers
  • Bbq items
  • Charcoal
  • Fire lighters and lighter fuel
  • England merchandise (with apologies to the other home nations!)

July will see us well into alfresco living and with good weather the drinks (all types!) will drive sales. Good trading.

David Gilroy

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