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Boost launches holiday on-pack promotion to drive summer sales

Boost Drinks is running an on-pack promotion across its 250ml Original Energy price-mark variant, offering consumers the change to win a holiday to Barcelona.

Running from 11 June until 5 October, consumers must enter a code found on promotional packs on the Boost website, to see whether they have won a holiday to Barcelona including experiences in the city, as well as daily and weekly giveaways such as smart watches and shopping vouchers.

Boost will also provide samples of its 250ml Original Energy price-mark variant to 100,000 office workers across Manchester and Birmingham to highlight the promotion.

The brand will also launch its “largest consumer marketing campaign to date”, including its first TV advert running across ITV2 and video-on-demand during shows such as Love Island and a partnership with MTV (and its Ocean City Sounds festival), online magazine Joe.co.uk and Heat magazine.

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