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Boost Sport Builds on its Strength

The Boost Sport range has refreshed its highly successful range. The new packs are even brighter and more exciting and this underpins Boost Drink’s confidence in this market. This will further strengthen the range for independents enabling them to compete with multiples.

Boost Sport is the fastest growing sports drink in the sector.*

The new Boost Sport look is more in line with that of a sports product. In four flavour variant colourways, the new packaging will create a stand out range of products that the brand believes will prove very popular with consumers.

The bottle design has also taken on a new look, with an evolved shape that is more reflective of the isotonic sport drinks subcategory. This enhancement of Boost Sport is part of wider brand refresh across other ranges and includes the new Boost logo.

Boost Sport replaces the fluids lost by sweating in an intelligent way, whilst providing an essential carbohydrate boost, driving endurance levels further and reducing fatigue. Boost Sport rehydrates and gives customers the fuel to perform better for longer.

Founder and managing director Simon Gray comments: “Investing in new product development is a key part of our Champion Of The Independents commitment, whereby we do not sell to or through supermarkets. Boost Sport has been performing especially well throughout last year and so it makes complete sense to build on the opportunity in this category."

Boost Sport is not the only product range in the Boost Drinks portfolio to have received new branding, as announced recently, all Boost Energy SKUs have also received a makeover.

* IRI Marketplace Data Symbols and Independents 52 weeks unit and value sales to 31stDecember 2017. 

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