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KETTLEĀ® Crisps launches new Ā£1 PMP sharing range

KETTLE®is the UK’s number one hand-cooked crisp (1) and must-stock premium snacking brand for Convenience Retailers. This spring a new range of price marked packs is being launched to target the growing sharing snacks market. Priced at £1 per bag and available in the most popular KETTLE® seasonings, the new offering combines the brand strength of the top premium sharing brand and the value proposition of a smaller pack format.

The sharing category is the number one growth sector within Convenience Crisps & Snacks, up by 13.3% year on year (2), thanks to the popularity of the Big Night In and the huge choice of series that are now available on a streaming service. Entertaining in the home is clearly a growing trend thanks to the ‘finish off at home’ meal kits that are now available and the explosion in adult artisan drinks. On these occasions consumers want to treat themselves and KETTLE®Chips is often their first choice as a premium snack.

As a result of this growing trend Kettle Foods is relaunching its range of smaller price marked sharing bags specifically for the Independent convenience sector.  Available in Cash & Carry and Wholesalers, the new 80g bags are available in the top five selling seasonings of KETTLE®Chips i.e. Lightly Salted, Sea Salt & Balsamic Vinegar, Sea Salt with Crushed Black Peppercorns, Mature Cheddar & Red Onion and Sweet Chilli & Sour Cream. To highlight that they are an affordable treat, and prompt trial, the bags are clearly price marked at £1. 

Source 1: Nielsen data to 24thFebruary 2018.

Source 2: IRI Convenience Sales to 25thFebruary 2018

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