KETTLE® Chips Real Food Real Pleasure TV campaign
As KETTLE® Chips celebrates its 30th year in the UK, it is pleased to announce the launch of its biggest ever TV campaign. The new advertising will be aired nationally during the spring, in the run up to the busy World Cup and BBQ season, and highlights KETTLE’s ethos of only using real food ingredients to deliver delicious snacks that are a real pleasure to eat.
KETTLE® Chips is the UK’s number one hand-cooked crisp. Almost a third of households now buy the KETTLE® Brand* and this is set to grow further as the TV support continues to drive brand awareness and sales.
KETTLE® Chips has always believed that it offers the best tasting crisps because they’re crafted using real food ingredients and handmade in small batches. The ‘Real Food Real Pleasure’ advertising shows that sometimes real is just better, from vinyl records playing real music to a couple enjoying real kisses. It then showcases some of the real, mouth-watering food ingredients used in KETTLE’s iconic seasonings – real cheddar, real balsamic vinegar, real bacon – and ends with a group of friends tucking into a sharing bag.
Nicky Robinson, Kettle Foods Commercial Director said “The Real Food Real Pleasure campaign is a significant brand investment that allows us to communicate the unique taste benefits of KETTLE® Chips in an engaging way. It reinforces the authenticity of our recipes which are developed by our chef in the kitchen, not by a technologist in a lab, a fact that we know is appealing to a large number of consumers. This represents a fantastic opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, especially in the run up to the key summer sales period.”
* Source Nielsen data to w/c 25thFeb 18
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