Upgrade your lunch with KETTLE® Chips 40g NEW On Pack promotion
This spring KETTLE®Chips 40g launches the ‘Upgrade your lunch’on pack promotion.
This new on-pack promotion offers consumers the chance to win the lunch upgrade of a lifetime and every purchaser can also enjoy a digital film in full HD from CHILI Cinema (chilli.com) for just £1. Consumers simply need to go online and enter the promotional code printed on each pack to receive their CHILI film code and enter the Hollywood Trip prize draw.
The prize will enable one lucky winner and their guest to experience the life of a Hollywood ‘A’ lister and savour a poolside lunch at a top Beverley Hill’s hotel. During their stay in Los Angeles, the winners will also receive a behind the scenes VIP tour at Universal Studios and a helicopter ride over Tinseltown.
In store from the middle of March to the end of June, the promotion will run across the entire KETTLE®Chips 40g range, including Price Marked packs. The holiday prize draw is open until the end of July and the film offer runs until the end of the year.
Nicky Robinson Kettle Foods Commercial Director commented “We’re confident that this will be a very popular promotion and therefore this is a fantastic opportunity for retailers to drive up their sales of single serve crisps. The on pack offer and competition will appeal to a broad range of consumers so we’d encourage retailers to build up their KETTLE® Chips promotional stocks so their consumers can join in the chance to win the luxury holiday and to watch a movie or TV series of their choice”
The on pack will be supported by trade advertising and a full range of POS.
Join in the discussion of this article