New Exciting Echo Falls Flavoured Vodka
Accolade Wines, the UK’s No 1 wine company, is launching a new and exciting Flavoured Vodka into its best-selling Echo Falls range.
As the UK’s No 2 wine brand, Echo Falls has listened to its customers and is building on the success of its market leading Fruit Fusions wine range with the introduction of Echo Falls Summer Berries Vodka (37.5% ABV).
“We know that the Echo Falls consumer buys vodka on average 10 times a year, spending around £150,” says Laurence Hinton, Echo Falls Brand Manager. “Our extensive consumer research showed a clear desire for a flavoured vodka from our consumers, and because of its overwhelming popularity in the UK, Summer Berries was the natural choice for us.”
Over the next year Echo Falls will be supported by a £5 million investment package that will see the brand advertised in a unique and large-scale way. “Awareness and trial are central to brand success and we are investing significantly in an integrated plan of above the line, social, digital and experiential activity,” adds Laurence Hinton.
The bottle design has a unique style with elegant pleating around the neck with the front label strongly featuring the iconic Echo Falls Fruit Fusion design. The back label is double printed to maximise the brand presence on pack. Branded point of sale support will feature throughout most stores.
Laurence Hinton comments: “This launch pushes Echo Falls beyond the wine aisle and into a new area of growth and profit opportunity for the trade. We have driven the fruit infused wine market from £20,000 a year to more than £72m annually in 3 years and we are confident that we will succeed in replicating this success in the flavoured vodka market with Echo Falls Vodka Summer Berries.”
Echo Falls Vodka Summer Berries will be sold at a competitive RRP of £16/£13.50 and listings are confirmed to date with Spar, B&M, Savers, Bargain Booze, Nisa, Today’s Group, Landmark, Matthew Clark and Bestway.
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