Join our community

Primal Pantry Exclusive £2 off Voucher Offer

Our main passion at The Primal Pantry is to raise awareness of the huge benefits of eating 100% real food, through our premium snack bars and our protein energy bars. We feed a large target audience, since each bar is free from gluten, grains, dairy, added sugars, vegetable oils and they are vegan friendly. Our products are on sale at Abra Wholesale through to the end of December using the voucher available on Store Excel with a tasty £2 off!

The snack range includes five flavours: Hazelnut & Cocoa, Coconut & Macadamia, Apple & Pecan, Almond & Cashew and our newest addition, the Acai Berry & Superseed bars. Each bar contains 7 ingredients or less, so people can enjoy an unprocessed, clean and tasty snack.

In addition to this, The Primal Pantry has a high-protein range, including: Cocoa Orange, Mixed Berries, Cocoa Brownie. Every protein bar contains natural cold pressed ingredients, without any additives, preservatives, flavourings or colourings. Primal offers 27.2g of protein per 100g but only contains six whole ingredients. 

The snacking industry has grown by 24% between 2005-2011, with ‘Better for you’ snack sales increasing by 25% compared with 10 years ago. The most recent trends, proving that snacking is becoming more planned with British snacking habits are waning, with 48% of Britons actively trying to be healthier (The Grocer, 2016; Mintel Reports, 2016). Importantly, tastes are changing as customers are increasingly acquiring a taste for healthier ingredients (Financial Times, 2016) and desire healthy snacks.

Free-from trends also hold a wide appeal. Naturalness is something consumers expect to see in free-from food. While all-natural claims are challenging, recognising ingredients and shorter ingredients lists can help to build trust. Which is why Primal is premium, because we use minimal ingredients which has proven to be popular with our customers. Nevertheless, this market is huge with UK retail sales being £277 million in 2011 and £627 million in 2016.

Gaining energy is a large reason why Britons choose to snack. 90% of people perceive ‘nuts and nut mixes’ as an opportunity for healthy snacks to develop, closely followed by ‘fruit and seeds’ with 88% of people. Within the range of the 45g Primal bars, nuts and nut mixes can be found since dates provide the base of the bars, which will provide enough energy to refuel you throughout the day. Containing real food ingredients only means they are less processed, so a natural, nutrient rich snack can be consumed with no preparation, perfect for those on the go to satisfy their cravings.

Protein is one of the biggest hot words in current market trends. The Primal Protein bars are a healthy snack bar ideal for fuelling workouts and for aiding recovery by replenishing the nutrients in the body. The most popular reason to snack is to gain energy, so the protein snacking market has increased in popularity. Not to forget, our protein bars are rich flavours, meeting the permission to indulge in a quality product. Each 55g protein bar is the perfect mix of protein, fats, carbohydrates. Indeed, there is 10/12g of protein, deriving from nuts and 100% raw ground hemp seed protein. Hemp is considered to be one of the most potent plant-based protein sources compared to other alternatives in the market, as well as being a rich source of omega3 and 6 fatty acids.  

The number of Britons snacking for functional health benefits totals to £34.2 billion people. This is an increase of 3% and the number of Brits eating for health reasons is increasing yearly. The Primal Pantry Energy Bars and Protein Bars fit this market, as a premium product which customers will enjoy resulting in repeat purchases.

Visit the Voucher Zone to Collect Your £2 0ff Voucher

The Primal Pantry are offering a limited time offer in store at Abra Wholesale for £2 off per SRP! Make sure you print off the voucher, read the T&C’s and get down to Abra to take advantage of the great deal! Offer valid until 31st December.

Join in the discussion of this article