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July Hot Weather Trading

July is the ultimate warm weather-trading month. Assuming of course that it all goes to plan! We’ve already enjoyed some glorious weather over the last few weeks and this should have all the supply chains and buying patterns up to speed.  American Independence Day on 4th July is the one event in the month, which could trigger ales. More akin to outdoor events at home or picnics. Expect to see uplifts in the following categories.


  • Dilute to taste drinks.
  • Soft drinks, waters &juices
  • Crisps and snacks.
  • Bigger sizes and multi-packs should all be trading up.
  • Beware chocolate confectionery, which trades down in hot weather.



  • Salad dressings and mayo.
  • Canned fish and cold meats.
  • Sauces and ketchups for bbqs
  • Canned cream, evaporated milk and UHT creams.
  • Trifles and jellies.



  • Summer wines: whites, roses and sparkling
  • Small “one-shot” sizes of wines 187ml
  • Premix spirits
  • Lagers & Ciders especially in multi-packs


Chilled Food & Bakery

  • Salads, coleslaws and dips.
  • Cooked meats, pork pies, pasties, scotch eggs and sausage rolls.
  • Bread rolls
  • Fruit pies and outdoor eating cakes.
  • Fresh cream and strawberries should uplift - Wimbledon tennis effect.


Frozen Food

  • Ice
  • Impulse ice creams and lollies.



  • Charcoal, lighter fluid and fire lighters
  • Cling film and foil
  • Paper tableware, disposable cups, glasses and straws.
  • Some low cost outdoor toys are always a good idea - in readiness for the summer holidays. Footballs, tennis balls, cricket sets and some kids water fun items


David Gilroy

Store Excel

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