Join our community

Sports Drink Gets a New Boost

Challenger brand Boost Drinks is updating its isotonic sport drinks offer, which is exclusively for independents, with striking new packaging, a new recipe and an additional flavour.

New Citrus Boost Sport, is the fourth flavour to join the fastest selling isotonic sports brand*, and is a direct response to consumer tastes for a lighter, zingier flavour. It will further strengthen the range for independents enabling them to compete with multiples.

The new Boost Sport look is more in line with that of a sports product. In four flavour variant colourways, the new packaging will create a stand out range of products that the brand believes will prove very popular with consumers.

The bottle design has also taken on a new look, with an evolved shape that is more reflective of the isotonic sport drinks subcategory. This enhancement of Boost Sport is part of wider brand refresh across other ranges and includes the new Boost logo.

Boost Sport replaces the fluids lost by sweating in an intelligent way, whilst providing an essential carbohydrate boost, driving endurance levels further and reducing fatigue. Boost Sport rehydrates and gives customers the fuel to perform better for longer.

All four Boost Sport lines come in 500ml bottles, price marked at 50p. Citrus joins Orange, Tropical Berry and Mixed Berry SKUs.

Founder and managing director Simon Gray comments: “Investing in new product development is a key part of our Champion Of The Independents commitment, whereby we do not sell to or through supermarkets. Boost Sport has been performing especially well throughout last year and so it makes complete sense to build on the opportunity in this category."

Boost Sport is not the only product range in the Boost Drinks portfolio to have received new branding, as announced recently, all Boost Energy SKUs have also received a makeover.

For more information on Boost visit www.boostdrinkstrade.com

Follow Boost Drinks on Twitter @BoostDrinksNews

For more information please contact Bron Eames or Ben Baker-Hollyhead at One Black Bear on bron.eames@oneblackbear.com or ben@oneblackbear.com or call 0121 227 4422

* Wholesale sales data from Independent UK wholesalers, collated by Boost, represents approximately 50% of the total market for 52 weeks volume, end January 2017

Join in the discussion of this article