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Planning Ahead for March

March offers two excellent national trading opportunities: St Patrick’s Day and Mother’s Day

St Patrick’s Day Friday17th March

Celebrated nationwide in pubs, bars, and clubs and at home. Obviously a rich Irish theme where Guinness is an essential ingredient. Also other Irish stout products and Irish whiskey notably Jameson’s. There will be opportunities to sell Irish themed party merchandise: napkins, disposable tableware, bunting, balloons and party items.

Mother’s Day Sunday 26th March

Mother’s Day is becoming a very big event across the country. It will be massive for pubs and restaurants as families gather together to celebrate and give Mum a “day off.” Opportunities for small stores include: affordable treat chocolates (kids for Mum), flowers (pink), small houseplants, greetings cards, small soft toys and wine: sparkling, white and rose. Maybe even champagne! Dad and the kids may be making breakfast for Mum so eggs, bacon, sausage and tomatoes will experience a sales lift. Here on the Store Excel website we have flower suppliers in the supplier directory: Redbridge, Blooms, Emerald. We also have over twenty cards and gifting suppliers in our directory. So plan now for this potentially lucrative event. And use the “request callback” button if you need the supplier to contact you.

Longer & Brighter Days Ahead

March 20th is the spring equinox and signals the point when the days become longer than the nights. It’s the beginning of spring and customers’ thoughts are turning to warmer weather and mix of sales will reflect this.  The following categories should experience a sales uplift:

  • Soft drinks
  • Energy drinks
  • Water
  • Juices
  • Crisps and snacks
  • Salad cream & mayo
  • Wines & beers
  • Fresh salads, cooked meat, coleslaw, olives and dips
  • Foil and cling film


Consumers will also be turning towards household cleaning so expect sales of the following categories to increase:

  • Multi-purpose cleaners and polish
  • Cloths & dusters
  • Refuse bags
  • Detergents


David Gilroy

Store Excel

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