Boost Drinks and Store Excel: The Perfect Combination for Independents
Store Excel is delighted to have partnered with Boost Drinks. Both businesses have common objectives: "Prosperity for Independents". Boost is the only brand totally focused on the independent retail sector. It has a fantastic range across the sports and energy drinks categories – stimulation energy and sports/isotonic, including both price-marked and plain packs. With very attractive price points for the consumer and great margins for the trade, Boost has secured its spot as the second best performing stimulation brand on volume*. Boost demonstrates its Champion of The Independents commitment through a variety of activities including trade competitions and some exciting new product development, both supported by consumer activity.
Boost's point of difference is that it is distributed only through the independent channel. Boost has enjoyed great success and is now established as the UK's number two volume brand, with 7% year on year growth and 16% market share*. In Northern Ireland, Boost continues to outperform the market and remains at the top spot** of the soft drinks category. Boost is keen to capitalise on its current success, extending its reach to new consumers.
*Source: IRI Marketplace Data to 8th November 2015, Unit Sales, Symbols and Independents Channel and Northern Ireland Convenience.
**Source: IRI Marketplace Data 52 weeks to 11th October 2015, Unit sales NI Convenience including supermarkets.
Join in the discussion of this article