Local Stores Show Us Some Love
I read a great piece recently by Neil Brenson of Mercieca summarising the key learning's from the ACS Summit. The event had been very positive about local shops, the opportunities to be "hyper local", "community hubs", closer to customers et al. I concur with most of it.
I'm fortunate in that I live in a locality that is well served by local operators: convenience stores (3), a butcher, a baker, a pharmacy, a garage, a tyre specialist, a travel agent, a vet and some cafes (3). I try very hard to support local businesses. Sometimes at the expense of paying more when I know there is better value to be had further afield.
Recently the local greengrocer threw in the towel citing the possibility of a new Sainsbury’s Local arriving as the "last straw." It struck me that not he or any of the other local operators (including the church!) had made any attempt to connect with me in the last twenty years. In that time, I have received no information whatsoever about their proposition, new products or services, deals, prices, ideas, vouchers, themes, events etc.
In fact, none of these traders has done anything to earn or retain my business. Shopping local is a two-way street. I can get in my car and drive to a superstore in 5 minutes. For their own sake local stores need to be showing us some love.
Join in the discussion of this article