Symbols For Solid Growth
A lot of the growth in the independent market is with the symbol groups. Well-executed symbols are more than a match for the multiple stores. But the retail standards and the store marketing must be maintained to a high standard.
Most wholesalers offer well constructed symbol packages. Clearly the leader in the market is Premier from Booker Wholesale. But there are others too who match Booker. Trade under a symbol banner to help combat competitor entry.
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