Own Label Growth is Driving Sales
Current research clearly indicates the importance of own label in food retailing. Growth of own label is outpacing that of the established brands. The wholesalers all offer a range of own labels that are (for the most part) credible, decent quality, and effectively marketed.
The key for retailers is to select one only and stick to it. A proliferation of differing own labels dilutes the offer & confuses consumers.
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