November is the first of the “dark” months. Colder weather and should be upon us and this influences eating and drinking purchases. There is a move to hot beverages and more “hearty” meals. The key trading opportunity is Bonfire Night. Probably somewhat muted this year due to Covid-19. This event tends to stretch across a number of days so expect the lead up to the weekend of 1st November to see a rise in sales of related products. This is likely to extend to the following weekend of 7th November. Diwali on 14th November should also be a great family centric/fireworks sales driver – social distancing permitting.
With baking activity in the media (Great British Bake-Off) home baking has re-emerged as a popular activity after years in the doldrums. This will be reflected in the demand for baking ingredients especially for Christmas.
And of course, the Christmas build-up is now well underway. Expect to see sales uplifts in the following areas:
Ketchups and brown sauces (BBQs)
Salad dressings and mayos (BBQs)
Drinking chocolate, malted drinks and cocoa.
Dried fruit, marzipan, cake ingredients
Icing & preserving sugar
Apricot jam (cake making)
Chickpeas & tomatoes
Crisps, snacks and nuts (Rugby!)
Bags & tubs of sweets (Childrens’ treats)
Multi-packs of chocolate confectionery
Advent calendars (must be cleared by 30/11)
Christmas snacks and nuts
Multi-pack beers and lagers
Ciders in all forms
Low priced alfresco wines (BBQs and outdoor events)
Try! Mulled Wine. For outdoor events
Chilled Food & Produce
Sausages & bread rolls
Cheese (burger) slices
Dips & Olives
Large potatoes (jackets)
Butter & eggs (cake making)
Burgers, sausages, kebabs.
Chicken portions and nuggets
Desserts & gateaux
Frozen bread & rolls
Bread rolls and burger buns
Crumpets & muffins
Boxes of cakes and fruit pies
Non Food & Disposables
Foil, cling film & wrap
Paper tableware (outdoor events)
Disposable cups, glasses & cutlery
Vitamins & supplements
Cold & flu remedies
Cough & throat lozenges and syrups.
Happy November trading!
Join in the discussion of this article