Store Excel

Join our community

Fresh & Frozen Christmas Opportunities

As we are fast approaching Christmas and New Year, the forward planning focuses more to the fresh & frozen ranges. The many of areas for opportunity are highlighted below. Frozen is a great option as it carries less risk than the short-life fresh products. As with grocery the focus is on “last minute” and “distress purchasing.”

Chilled Foods

  • Dips, olives and party food.
  • Pork pies & cocktail sausage rolls.
  • Bacon. This includes streaky and small bacon joints, which could see a sales spike.
  • Sausages including cocktail sausages & sausage meat
  • Cooked ham.
  • Fruit juice


  • Fresh double & single cream
  • UHT double & single cream
  • Brandy Butter
  • Cheese: blue stilton, camembert & brie. 
  • Butter & spreads

Frozen Food

  • Peas, sprouts & carrots
  • Roast potatoes and parsnips
  • Cocktail sausages & sausage meat.
  • Sausage rolls (cocktail size)
  • Party snack foods
  • Gateaux & desserts
  • Block family serving ice cream
  • Frozen bread & rolls
  • Ice


  • Mince pies
  • Christmas puddings
  • Stolen and stolen variants
  • Pantone
  • Part –baked bread & rolls

Fresh Produce

  • Carrots, sprouts, parsnips
  • Roasting potatoes
  • Lemons & limes
  • Satsumas
  • Nuts in shell: walnuts and brazils.
  • Monkey Nuts

Fresh Flowers

  • Christmas bunches  - red mixes.
  • Christmas house plants
  • Poinsettias

David Gilroy

Join in the discussion of this article