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October Planning

October signals the real start of autumn with the colder weather approaching and the days shorter than the nights. The month does offer a number of trading opportunities, which should be planned for now. Diwali on 27thOctober and Halloween on 31stOctober. Both are becoming very significant trading events. 

The Rugby World Cup runs through the entire month into early November. So expect bulk packs of beer, cider, soft drinks, crisps and snacks to enjoy an uplift.

It should also be noted that with all the baking activity in the media home baking has re-emerged as a popular activity after years in the doldrums. This will be reflected in the demand for baking ingredients

And of course, the Christmas build-up starts here. Expect to see sales uplifts in the following areas:

Grocery

Ketchups and brown sauces (BBQs)

Salad dressings and mayos (BBQs)

Soups

Dried fruit, marzipan, cake ingredients

Icing & preserving sugar

Apricot jam

Mincemeat

Pickling vinegar

Impulse Categories

Multi-pack drinks

Crisps, snacks and nuts – multi & bulk packs

Bags & tubs of sweets (Halloween treats)

Marshmallows

Multi-packs of chocolate confectionery

Advent calendars

Christmas confectionery

Christmas snacks and nuts

Alcohol

Multi-pack and bulk packs of beers, lagers and ciders

Ciders in all forms

Low priced alfresco wines (BBQs and outdoor events)

Sparkling wines

Mulled wine

Chilled Food & Produce

Sausages & bread rolls

Burgers

Cheese (burger) slices

Dips & Olives

Large potatoes (jackets)

Toffee apples

Butter & eggs (cake making)

Lemons

Pumpkins and swedes (Halloween)

Frozen Food

Burgers, sausages, kebabs.

Chicken portions and nuggets

Desserts & gateaux

Frozen bread & rolls

Bakery

Bread rolls and burger buns

Crumpets & muffins

Boxes of cakes and fruit pies

Non Food & Disposables

Foil, cling film & wrap

Refuse sacks

Paper tableware (outdoor events)

Disposable cups, glasses & cutlery

Bar accessories

BBQ items

Charcoal

Torches

Batteries

Light bulbs

Fireworks

Party candles

Halloween party items

David Gilroy

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