KETTLE® Chips £1 PMP Sharing Range
KETTLE® is the UK’s number one hand-cooked crisp1 and the must-stock premium snacking brand for Convenience Retailers. Our range of price marked packs are designed to target the growing sharing snacks market. Priced at £1 per bag and available in the most popular KETTLE® seasonings; Lightly Salted, Sea Salt & Balsamic Vinegar, Sea Salt with Crushed Black Peppercorns, Mature Cheddar & Red Onion and Sweet Chilli & Sour Cream, the offering combines the brand strength of the top premium sharing brand and the value proposition of a smaller pack format.
The KETTLE® Chips £1 PMP range grew 17.6% year on year within the Convenience Crisps & Snacks market2 thanks to the popularity of the Big Night In and the huge choice of series that are now available on a streaming service. Entertaining in the home is clearly a growing trend thanks to the ‘finish off at home’ meal kits that are now available and the explosion in adult artisan drinks. On these occasions consumers want to treat themselves and KETTLE®Chips is an ideal choice as a Premium snack.
This range of price marked sharing bags are specifically for the Independent convenience sector and are available in Cash & Carry and Wholesalers in 80g bags.
1IRI EXT Marketplace (MAT to 16/06/19) 2IRI EXT2 Symbols & Independents (MAT To 16/06/19)
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