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Forward Planning for May

The great news is that the warm weather is arriving and we can enjoy the sales benefits that brings.  In addition to the warmer weather, the month of May offers four gilt-edged trading opportunities for convenience store retailers:

  • May Day bank holiday 06/05
  • Ramadan starts 05/05
  • Late Spring Bank Holiday 27/05
  • Cricket World Cup starts 31/05

The events always give rise to family sharing, outdoor dining & activities. Retailers should plan ahead for sales growth in the following areas.

Grocery

  • Salad dressings and mayo
  • Condiments & pickles
  • Canned tuna
  • Ketchup, brown sauce & burger mustard

See below for Ramadan specifics

Impulse

  • Soft drinks and juices. Bigger packs and multi-packs
  • Water
  • Mixer drinks
  • Crisps and nuts. Multi-packs and family sharing bags

Alcohol

  • Beer & lager. Multi-packs and larger sizes
  • Cider. Multi-packs and larger sizes.
  • Sparkling wine
  • Rose wine
  • Cocktail mixers.
  • Gin & vodka.

Chilled Food

  • Salads & cooked meat.
  • Pork pies, sausage rolls and scotch eggs.
  • Party foods, olives and dips
  • Bacon & eggs
  • Fresh burgers and sausages
  • Cheese slices
  • Fresh cream and UHT cream
  • Fruit juices

Bakery

  • Bread rolls
  • Burger & hot dog rolls
  • Danish pastries & croissants.
  • Part-baked bread & rolls
  • Fruit pies and outdoor eating cakes

Frozen Food

  • Impulse ice creams and lollies
  • Take home ice cream
  • Vegetables and roast potatoes
  • Yorkshire puddings
  • Burgers and sausages for Bbq
  • Chicken portions for Bbq
  • Party food
  • Desserts
  • Ice and ice cubes.

Ramadan Specific

  • Chopped & plum tomatoes
  • Chick peas & lentils
  • White kidney beans and black eyed peas
  • Rice, noodles and chana
  • Coconut milk, coconut oil.
  • Ghee & ginger paste & lemon juice
  • Rice, flour and Gram flour
  • Oils various
  • Desserts, trifles, jellies, custard and Angel delight
  • Cream & condensed milk
  • Canned mango and mango pulp
  • Rubicon range of juices
  • Large bottles of carbonated drinks
  • Multi-packs of drinks
  • Fresh dates and mangoes.

Household & Toiletries

  • Foil and cling film
  • Refuse sacks
  • Bin liners
  • Hay fever remedies
  • Digestion remedies

Non Food

  • Paper tableware & napkins
  • Disposable cups and glasses
  • Bar accessories
  • Straws and drinks stirrers
  • Bbq items
  • Charcoal
  • Fire lighters and lighter fuel

A promising month awaits.  Here’s to a brilliant trading month for everyone.

David Gilroy

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