Kettle Chips 40g NEW on-pack experience promotion
Kettle Chips is running a new on-pack promotion offering consumers the chance to win experiences with Virgin Experience Days.
The “Real Food Experience” promotion launched on 4 March across single serve 40g bags, price-marked packs and multi-packs and will run until 31 July.
Consumers will have a chance to win experiences such as cookery classes, afternoon tea for two at Café Rouge, champagne reception for two at The Shard and wine tasting for two.
Those who enter will also receive a 20% discount code to be used on the Virgin Experience Days website until the end of September.
Sarah Beck, Kettle Foods channel manager, said: “This on pack promotion is value-adding for consumers, with great on shelf stand out and a compelling, generous prize from a household brand – Virgin Experience Days.
“In the impulse channel we saw great results from our on pack promotion last year and we are confident this will see similar success.”
KETTLE Chips single serve bags are a great way for retailers to add value by trading up consumers on-the-go snacking, whether at lunch times or as a treat for any occasion.
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